Selected works
yoske mitsui
Yoske Mitsui is a graphic designer based in New York, specializing in the development of trademarks and identity programs. He develops design identities and visual concepts for brands and clients inside the arts, fashion, sports, hospitality, music, nonprofit organization, commercial and retail industries.
He is currently a graphic designer at Chermayeff & Geismar & Haviv where has spent the last six years working with major clients such as Warner Bros. Discovery, TCS New York Marathon, Animal Planet, Discovery+, US Olympic & Paralympic Museum, US Open Tennis Championship, Wolf Entertainment.
Chermayeff & Geismar & Haviv Website
If you would like to inquire about a new project or future collaboration feel free to reach out.
Selected projects:
Warner Bros. Discovery
A Particular Day
TCS New York City Marathon
Greeting card
Vowels
America250
Tenugui Calendar 2024
Shizuoka Professional University of Agriculture
The Manufacturing Center Building
G-SHOCK — GA500 model collection
G-SHOCK — GA500 Book
100-year anniversary of the discovery of King Tut
Printed by FILE Magazine 000/001
Ferrara Manufacturing
The End Tokyo / The End Field
Animal Planet
Togg — Turkey's Automobile Joint Venture Group
Discovery Plus
Public Health Beyond Borders - University of Maryland
Senders
New Balance U520
Tsunoga Elementary and Junior High School
FILE Exhibition
Service & Capabilities:
Visual identity design
Concept development
Print design
Publication design
Environment design
Contact: info@yoskemitsui.com
Instagram: yoske_mitsui
Based in New York:
Copyright © 2024 yoskemitsui.com. All rights reserved.
Chermayeff & Geismar & Haviv has developed visual identity program and concept development for Warner Bros. Discovery.
Place: New York, USA
Year: 2022
Service: Visual identity program, Concept development
Client: Warner Bros. Discovery
URL: wbd.com
Go to CGH Website for more detailed information
"A particular day" is a series of artworks that represent special dates for an individual through shapes, lines, angles, and colors, without using numerical values. All artworks are formed using the same grid system, each date presenting a unique visual with its own special significance.
It had been selected for inclusion in the Northwest Art Center’s INT’L Paperworks 2025 exhibition at Minot University.
Place: New York, USA
Year: 2024
Client: Personal project
Chermayeff & Geismar & Haviv has developed visual identity program and concept development for TCS New York City Marathon.
Place: New York, USA
Year: 2023
Service: Visual identity program, Concept development
Client: New York Road Runners
URL: nyrr.org/tcsnycmarathon
Go to CGH Website for more detailed information
This is a personal project called "Greeting Card" that started in 2017. The concept involves visualizing numbers (years) as shapes based on a specific system and incorporating elements such as contrast, rhythm, and color to explore new ways of expression. The aim is to improve their communicative power by re-editing and combining these with typography to create more impactful visual elements.
Place: New York, USA
Year: 2017 — 2024
Client: Personal project
vowels is a made-in-Japan alternative-luxury brand by Creative Director Yuki Yagi. vowels aims to provide elevated essentials for daily life - real streetwear - designed with the highest quality fabrics and materials sourced in Japan.
Yoske Mitsui was assigned to create symbol mark, wordmark, visual identity program and concept development.
Place: New York, USA / Tokyo, Japan
Year: 2024
Service: Visual identity program, Concept development
Client: Vowels
URL: vowels.net
Chermayeff & Geismar & Haviv has developed visual identity program and concept development for America250.
Place: USA
Year: 2023
Service: Visual identity program, Concept development
Client: The U.S. Semiquincentennial Commission
URL: america250.org
Go to CGH Website for more detailed information
This is a personal project"Tenugui Calendar 2024". Tenugui (te=hands; nugui=wipe) are traditional Japanese cotton towels that have been a staple of the Japanese home since the 9th century. These multi-purpose cloths are used everyday as hand towels, dishcloths, and washcloths.
It can be used both as a tenugui (traditional Japanese cloth) and as a wall calendar. When used as a tenugui, the letters and numbers transform, presenting a new visual expression as a calendar.
Place: New York, USA
Year: 2024
Client: Personal project
Shizuoka Professional University of Agriculture (SPUA) and Shizuoka Professional University Junior College of Agriculture (SPJCA) are Japan’s first Professional University for agriculture and forestry.
Yoske Mitsui was assigned to create the visual identity system including logo and appropriate colors for both print and digital media. The design concept is based on the image of a single leaf in the center of emitting light, so that the students will be able to light-up the future of agriculture and forestry industry with their hope.
Place: Shizuoka, Japan
Year: 2019
Service: Visual identity program, Concept development
Place: Shizuoka, Japan
URL: shizuoka-norin-u.ac.jp
The Manufacturing Center Building is an interdisciplinary space designed to support entrepreneurs working in emerging apparel manufacturing technologies and designs. The facility is located in Long Island City, New York and house 40,000 square feet of manufacturing space. The Manufacturing Center Building was made possible by Ferrara Manufacturing which is a tailored garment producer founded in Manhattan, New York 1987. Yoske Mitsui was assigned to create visual identity program, concept development, visual identity guidelines, brand architecture development.
Place: New York, USA
Year: 2022
Service: Visual identity program, Concept development, Brand architecture development, Visual identity guidelines
Client: Ferrara Manufacturing
Yoske Mitsui was assigned to be art director and designer to create special collaboration model G-SHOCK GA500K watch, and also create bike jersey and merchandises.
The main triangle of a bicycle frame is made up of a top tube, seat tube, and down tube. Together, thes three tubes are responsible for determining th strength and stiffness of a bicycle The geometry of these three tubes, which should match the needs and dimensions of each rider, can significantly affect one’s time on the bike.
Place: New York, USA / Tokyo, Japan
Year: 2016
Service: Art direction, watch design, Visual identity program, Concept development, Apparel design, Advertising
Client: CASIO, Chari&Co NYC