Public Health Beyond Borders -
University of Maryland
Place: Maryland, USA
Visual identity program, branding, concept development, brand architecture development, visual identity guidelines
Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. The overall mission of the organization is to reduce health disparities around the world, increase awareness about good health practices, and expose undergraduate and graduate students to opportunities for responsible global development work through faculty-mentored international trips. We currently have three international partner communities in Peru, Sierra Leone, and India as well as a local project in Langley Park, Maryland.
Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter.
The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.