Place: Boston, USA
visual identity program, branding, concept development, visual identity guidelines
Equivance serves as an equity research firm, specializing on capital market research, predominantly on U.S. equities. I was assigned to create visual identity program, concept development, visual identity guidelines.
Yoske Mitsui was assigned to create the visual identity system including logo and also develop brand identity guidelines including the appropriate colors, typography, layout, and visual language for both print and digital media.