Selected works

yoske mitsui

Yoske Mitsui is a graphic designer based in New York, specializing in the development of trademarks and identity programs. He develops design identities and visual concepts for brands and clients inside the arts, fashion, sports, hospitality, music, nonprofit organization, commercial and retail industries. 

He is currently a graphic designer at Chermayeff & Geismar & Haviv where has spent the last six years working with major clients such as Warner Bros. Discovery, TCS New York Marathon, Animal Planet, Discovery+, US Olympic & Paralympic Museum, US Open Tennis Championship, Wolf Entertainment.

Chermayeff & Geismar & Haviv Website

If you would like to inquire about a new project or future collaboration feel free to reach out.

Selected projects:

Warner Bros. Discovery
Greeting card
TCS New York City Marathon
Vowels
Tenugui Calendar 2024
America250
Shizuoka Professional University of Agriculture
The Manufacturing Center Building
G-SHOCK — GA500 model collection
G-SHOCK — GA500 Book
100-year anniversary of the discovery of King Tut
Printed by FILE Magazine 000/001
Ferrara Manufacturing
The End Tokyo / The End Field
Animal Planet
Togg — Turkey's Automobile Joint Venture Group
Discovery Plus
Public Health Beyond Borders - University of Maryland
Senders
New Balance U520
Tsunoga Elementary and Junior High School
FILE Exhibition

Service & Capabilities:
Visual identity design
Concept development
Print design
Publication design
Environment design

Contact: info@yoskemitsui.com

Instagram: yoske_mitsui

Based in New York:

Copyright © 2024 yoskemitsui.com. All rights reserved.




Warner Bros. Discovery
Chermayeff & Geismar & Haviv has developed visual identity program and concept development for Warner Bros. Discovery.

Place: New York, USA

Year: 2022

Service: Visual identity program, Concept development

Client: Warner Bros. Discovery

URL: wbd.com

Go to CGH Website for more detailed information

Selected images:




Greeting Card
This is a personal project called "Greeting Card" that started in 2017. The concept involves visualizing numbers (years) as shapes based on a specific system and incorporating elements such as contrast, rhythm, and color to explore new ways of expression. The aim is to improve their communicative power by re-editing and combining these with typography to create more impactful visual elements.

Place: New York, USA

Year: 2017 — 2024

Client: Personal project

Selected images:




TCS New York City Marathon
Chermayeff & Geismar & Haviv has developed visual identity program and concept development for TCS New York City Marathon.

Place: New York, USA

Year: 2023

Service: Visual identity program, Concept development

Client: New York Road Runners

URL: nyrr.org/tcsnycmarathon

Go to CGH Website for more detailed information

Selected images:




Tenugui Calendar 2024

This is a personal project"Tenugui Calendar 2024". Tenugui (te=hands; nugui=wipe) are traditional Japanese cotton towels that have been a staple of the Japanese home since the 9th century. These multi-purpose cloths are used everyday as hand towels, dishcloths, and washcloths.

It can be used both as a tenugui (traditional Japanese cloth) and as a wall calendar. When used as a tenugui, the letters and numbers transform, presenting a new visual expression as a calendar.

Place: New York, USA

Year: 2024

Client: Personal project

Selected images:




Vowels

vowels is a made-in-Japan alternative-luxury brand by Creative Director Yuki Yagi. vowels aims to provide elevated essentials for daily life - real streetwear - designed with the highest quality fabrics and materials sourced in Japan. 

Yoske Mitsui was assigned to create symbol mark, wordmark, visual identity program and concept development.

Place: New York, USA / Tokyo, Japan

Year: 2024

Service: Visual identity program, Concept development

Client: Vowels

URL: vowels.net
Selected images:




America250
Chermayeff & Geismar & Haviv has developed visual identity program and concept development for America250.

Place: USA

Year: 2023

Service: Visual identity program, Concept development

Client: The U.S. Semiquincentennial Commission

URL: america250.org

Go to CGH Website for more detailed information

Selected images:




Shizuoka Professional University of Agriculture

Shizuoka Professional University of Agriculture (SPUA) and Shizuoka Professional University Junior College of Agriculture (SPJCA) are Japan’s first Professional University for agriculture and forestry. 

Yoske Mitsui was assigned to create the visual identity system including logo and appropriate colors for both print and digital media. The design concept is based on the image of a single leaf in the center of emitting light, so that the students will be able to light-up the future of agriculture and forestry industry with their hope.

Place: Shizuoka, Japan

Year: 2019

Service: Visual identity program, Concept development

Place: Shizuoka, Japan

URL: shizuoka-norin-u.ac.jp
Selected images:




The Manufacturing Center Building

The Manufacturing Center Building is an interdisciplinary space designed to support entrepreneurs working in emerging apparel manufacturing technologies and designs. The facility is located in Long Island City, New York and house 40,000 square feet of manufacturing space. The Manufacturing Center Building was made possible by Ferrara Manufacturing which is a tailored garment producer founded in Manhattan, New York 1987. Yoske Mitsui was assigned to create visual identity program, concept development, visual identity guidelines, brand architecture development.

Place: New York, USA

Year: 2022

Service: Visual identity program, Concept development, Brand architecture development, Visual identity guidelines

Client: Ferrara Manufacturing

Selected images:




G-SHOCK — GA500 model collection

Yoske Mitsui was assigned to be art director and designer to create special collaboration model G-SHOCK GA500K watch, and also create bike jersey and merchandises.

The main triangle of a bicycle frame is made up of a top tube, seat tube, and down tube. Together, thes three tubes are responsible for determining th strength and stiffness of a bicycle The geometry of these three tubes, which should match the needs and dimensions of each rider, can significantly affect one’s time on the bike.

Place: New York, USA / Tokyo, Japan

Year: 2016

Service: Art direction, watch design, Visual identity program, Concept development, Apparel design, Advertising

Client: CASIO, Chari&Co NYC

Selected images:




G-SHOCK — GA500 Book

Yoske Mitsui was assigned to be art director and book designer to create special limited-edition book for G-SHOCK GA500K model.

Size: B5 ( 176mm x 250mm )
Page: 54
Circulation: 30,000 in 35 countires
Language: English / Japanese

Place: New York, USA / Tokyo, Japan

Year: 2016

Service: Art direction, Book design

Client: CASIO, Chari&Co NYC

Selected images: