Design Identity System  |  Logo Design  |  Shoe Design  |  Apparel Items  |  2017
CHARI & CO NYC, New Balance and BEAMS T have come together for a casual, cycling-inspired collection featuring the 520’s, a reflective jacket and track pants, a printed long sleeve, and a sherpa style fleece top and bottom. The navy blue 520 sneaker with its contrasting suede against grainy leather is a design adapted for the series from a factory sample during the ’70s and ’80s. The jacket and pants on the other hand were designed with cycling in mind, optimized for comfort, weight and visibility. The project has held special pop-up exhibition at New Balance Flagship Store Harajuku and BEAMS T Harajuku.

Yoske Mitsui was assigned to be a designer, and developed a new logo and visual identity system, and also designed sneaker, Jackets, cap, t-shirts and some other promotional items.
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